BRAND RESOURCES
Tourism Industry Association of Canada
Empower your creations with our brand identity
You've landed on the exclusive hub for the Tourism Industry Association of Canada's official brand asset resources. Whether you're crafting a partnership proposal, designing a collaborative piece, or simply spreading the word about our brand, you'll find everything you need right here.
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What you'll find below:
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Logos: Primary & Secondary (RGB + CMYK)
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Colour Palette: Complete with HEX, RGB, and CMYK values
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Typography: Details about Libre Franklin and how to apply the typeface effectively
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Iconography (COMING SOON)
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Imagery and graphic elements (COMING SOON)
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Brand Book
Download, Create, and Inspire
Our assets are at your fingertips, ready to download with just a click. We encourage you to use them to tell stories, create designs, and share content that resonates with our brand's values.
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NOTE:
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Keep our identity consistent. Please refer to our Brand Book for detailed instructions on usage.
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These assets are provided for creating content that is directly related to or in partnership with the Tourism Industry Association of Canada.
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Misuse or alteration of these assets without approval is a no-go.
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Should you have any questions or need further assistance, our team is here to help!
Reach out to communications@tiac-aitc.ca.
Logos
The Tourism Industry Association of Canada logo consists of a graphic symbol, the “leaf”, combined with the typographic letter form of the words “Tourism Industry Association of Canada”
in both English and French.
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The primary version text is Deep Blue from our primary
colour palette.
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In addition we have developed Secondary logos to cover all use case scenarios.
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Please follow the provided guidance and select the most
appropriate logo for your design.
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*Use the logo version that offers the most visual contrast
against the background colour/image.
Colour Palette
The colours of the Tourism Industry Association of Canada Brand DNA represent a bold, distinguished, and elegant
visual identity.
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We are capturing the strength and power of our industry and
distilling it into everything we communicate visually.
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These are the colours to be used throughout all print and web
artwork, with an emphasis on the colour black to represent the
drama of our times and represent the boldness of our actions.
Typography
Versatile and modern typeface chosen for its strong legibility,
adaptability through various weights and styles, and
contemporary aesthetics. As an open-source font, it offers accessibility and collaborative
advantages.
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Select weights based on the intended usage:
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Headings and bold body copy: Libre Franklin - Bold
Paragraph body copy: Libre Franklin - Regular (12pt minimum)
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*Fall-back font is Arial.